One of the things about marketing that makes it feel so complicated is that beyond publishing, SO much of it takes place behind closed doors. When I started writing and speaking about how marketing isn't the same thing as publishing, it struck a nerve! I don't think I've received so many emails or people mentioning something I've written about since I […]
Read MoreI was sitting at my desk, blinking away tears as I stared at my computer in disbelief. There was a panicked email from one of my agency’s web designers – she was halfway through the design process, and our client had quit! She’d emailed the designer demanding a refund… …and if we didn’t hand the money over, she was threatening […]
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All Business & Blogging Posts Business mindset Productivity for Entrepreneurs
Are you a big planner? I am. I used to be way, way deep down the planning rabbit hole. I’m talking making my own handmade day planners for years, and eventually building a course that taught day planner design. I was a little intense about it! These days my planning is totally digital, and much looser. On my best days, I used […]
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All Business & Blogging Posts Attract your ideal customer Conversion Optimization
Ok, it's contest time! I want to know… How much do you love marketing your business?? ????????By show of hands, I want to- …Oh Oh, wow… It looks like…*clears throat awkwardly* …Yep, everyone is making the exact same face. Alright alright – contest cancelled! It was going to be very hard to see you raising your hand via blog post anyways. […]
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All Business & Blogging Posts Instagram Strategy Marketing Teardown
There are no two ways about it, it can be daunting to sell online. Never mind selling on Instagram. (Ack!) Selling on Instagram Stories?! That’s prime “I’d rather hide under my desk” territory for a lot of us. Lucky for you I am: low-key obsessed with Instagram Stories. (They've generated well over $10k in sales for my business!) Someone who couldn’t manage […]
Read MoreThere is ONE simple key to earning money on social media, and it’s what I call a social media micro-funnel. Build yours with me, in this free 100% educational workshop.