Your mind is always humming with big dreams, curiosity, and ambition. You love the challenge of creating a more profitable business, helping people you adore, and having so much flexibility.
You've taught yourself how to put together a website, create an offer, get feedback, get visible on social media, write from your heart, connect with clients, launch, and reply to all. of. the. emails. You wear 19 different hats during any given week.
If you’re a service provider…
You have your process nailed down, a stellar reputation, folks who refer to you semi-regularly, and love being a trusted advisor to your clients.
If you’re a course or membership creator…
You have a proven program, you've have been serving your audience, writing sales emails, even trying out personal outreach during launches.
and while you're planning your week, doing dishes, and checking notifications, there's a stream of ideas, worries, and nagging concerns that run on repeat in the background.
You find yourself thinking that:
You know there's a disconnect somewhere between marketing, lead gen, sales, and content creation. Things are mostly working, trying to pinpoint it on your own is overwhelming (not to mention, what should you even change first?!).
Hiring feels hard, but you want to step into being a leader in your business – and in your industry. You're not sure of the best way forward, and your worried brain serves up a buffet of “What if…” scenarios that rattle your confidence.
You crave in-depth feedback and focused progress that the courses and group programs you've tried don't allow. You've learned a lot, and can tell it's time to consume less content and work on your business.
The novelty of planning everything on your own is wearing off, but you want to get visible and grow. You love educating and building a relationship with your audience. Thinking about aligning the emails, launches, social content with your offer alone (again!) feels boring and tiring.
Because counter to what unimaginative, neurotypical business mentors claim? Taking time off from marketing is neither a moral failing, nor a terrible curse that will haunt your family for five generations.
After working with over 600 private clients, running a web design agency, managing dozens of freelancers, teaching online courses and group programs, and working with private consulting clients, I know that plans and tactics are helpful - to a point.
I offer a hybrid of consulting, mentorship, and coaching - because coaching gives you the tools to follow through on your plans.
Coaching allows you to market, sell, and show up while working with your self-doubt, shifting out of procrastination, and using self-compassion as your ally. Coaching has been radically supportive to me as a business owner, goal rebel, and sensitive human balancing big dreams with big responsibilities.
Are you ready to:
For 13 years I've been a trusted marketing advisor to hundreds of service-based business owners and course creators.
I know what it takes to build and run a small business, because I've done it more than once. In 2008 I started a blog (this one!) and side-hustling while working entertainment marketing and pursuing a graduate program in Human Resources Management.
I went from charging $500 for website designs and selling scarves on Etsy, to running a design agency of top bloggers, being a leading social seller on multiple $2.5+ million dollar launches, writing $30k proposals. I became a licensed business strategist under my mentor Tara McMullin, and have a doing marketing strategist and coach ever since. My business has completely changed my life, and allowed me to support my family so my husband could be a stay at home dad.
I have lived experience as a queer person with GAD, depression and ADHD. I'm currently in coach training, specializing in supporting neurodivergent clients.
I'm a coach and consultant, not a done-for-you service provider. So if you want someone to write a sales page, or do the work for you, I'm not who you're looking for.
I'm committed to building permanent capacity inside of my clients businesses. How I can do that is to teach you or your team these skills, provide templates to work from, show you how to improve what you've got, share more feedback than you can shake a stick at, or provide trusted referrals. (Sound dreamy? I hope so!)
Together we can:
Here's what you get:
Krista Rae was a wordpress developer who had launched retainer services to create recurring revenue, but her clients weren’t snapping them up like they should have. We reviewed her offer to make sure it was amazing (it already was), so we reviewed her website, and sales funnel. I recommended small changes to her sales page and email her email funnel to make her messaging more emotionally relevant to her clients.
Complete the short application to share what you're looking for support with, what your goals and challenges are. If I'm a good match for your project, you'll be sent a link to schedule a free discovery call.
If we're a match, you'll receive a link to complete payment, book your calls, and we'll start co-creating your custom plan to get you on track with your goals.
We'll meet on a free 45-minute discovery call to discuss your goals, see how we get along, and talk about what could be supportive for you. I'll share what I would do if I was in your situation, and what my clients have had success with.
Take the quiz to reveal what you can do this week to find more of your highest paying dream clients, and make marketing your business an experience you adore.
She wants to bust your misconceptions and share practical next steps about how to become known and earn an awesome living. (So you can get back to the important stuff: patting all the dogs you meet, your creative projects, and pricing out a tiny house office!)
There is ONE simple key to earning money on social media, and it’s what I call a social media micro-funnel. Build yours with me, in this free 100% educational workshop.