About Kyla

(SHE/HER)
business coach and marketing strategist
EST. 2009

 

I'm Kyla, and every day I help thoughtful online business owners – and their teams – to make marketing and sales uncomplicated.

I take my client's passion and deep experiences, distill it into messaging that stirs emotion and desire in their right people, and design sales and marketing ecosystems to deliver their brilliance to the world.

if you're a…

SERVICE PROVIDER
OR AGENCY OWNER

You want to make a difference in your clients' lives. You're stepping into your zone of genius and are a trusted advisor to the people you help. Your boundaries with clients have never been stronger, you pay attention to early red flags, and you're debating when to hire help if you haven't already.

You've hit a rhythm in your business. Finally, some of the right people find you. But you still find yourself wondering…

RUN GROUP PROGRAMS, MEMBERSHIPS OR COURSES

You love the flexibility and possibility of having your insights help your people when you're not in the room. You're a community builder, or will be, and have debated live or evergreen programs, cohorts vs. rolling enrolment. You don't need to understand all the lingo. You know how to serve and rally your audience, and you love doing it.

You've had success with your programs. You know your work is valuable. But you still find yourself wondering…

how do I keep up

AND become known?

You're not willing to exhaust yourself for an algorithm or leave the job of marketing undone

 

Even with a clear vision of what your business could become, smart entrepreneurs still end up lost in a haze of details, questions, and overthinking.

You wonder…

  • How can you stir fresh interest in your signature offer without leaning on discounts and sales?

  • Is this as good as it gets, and it's time to invest in ads and PR?

  • How could you use content you've already created to make

  • What can you do to get more people subscribing and buying from social media?
 
  • How can this be more sustainable?
 

 You didn't set out to build the digital version of a steam engine. If your business has a bottomless, relentless hunger for your content, time, and energy, it doesn't matter where it can take you. You're not staying on that train.

Here’s what I know about you:

  • You’re unwilling to settle for your current level of success. You have big dreams for the future, like hosting retreats, writing a book, having a tiny house in your backyard to write in, and more. You love what you’ve created… but you know your business could be so much more.

     

  • You find yourself getting pulled into day-to-day work, from customer service to social media… and deep down, you know that you’ve got to stop planning month to month, and get a system in place to make those five-figure income months your new normal.

     

  • You’ve got so many pieces of the success that you pictured when you first started, and you’re really good at what you do… but you’re too close to the daily challenges to see them with clear eyes and be the intentional leader of your business needs. 
You’d love a compassionate co-conspirator and a step-by-step process to help you ace your marketing and smash your revenue goals.

WHY HELLO, THERE!

I’m Kyla Roma (she/her). I’m an empathy-obsessed marketing strategist, insightful coach, and an invested business BFF for hire.

Since 2009, I’ve been a trusted advisor to over 600 one-on-one clients and hundreds of students. I work with service providers like web designers, copywriters, therapists, copywriters, life coaches, as well as podcasters, group program creators, course creators, and membership creators.

I know what it takes to build and run a small business because I've done it twice. I bootstrapped, grew and operated a boutique web design studio  with a business partner for 5+ years, and then pivoted to marketing strategy and business coaching and have been in love with them ever since. 

I was named one of 50 must-follow women entrepreneurs in 2017 by Huffington Post. After years of thriving, and my husband quit his day job to work with my business, we started a family. I took a six-month-long paid maternity leave to bond with my son Devlin and relax. It was bliss, and I was ready to return.

Three years of pediatric insomnia wasn't in my business plan

When my son turned two and a half, our lives turned upside down.  Our “easy” baby suddenly started waking for 3-8 hours a night. And he kept waking up for up to eight hours overnight, every three days. For two years straight.

It was crushing and all consuming. Not least because sleep loss makes the medication to treat my depression, anxiety, and ADHD less effective. I wasn't sure how we were going to get to the other side. But I've always been a strategic, systems based thinker, so I got to work figuring it out.

I was too tired to write much, so a content heavy marketing plan that would have previously been my go-to wasn't possible. Instead, I pulled together a simple, ADHD friendly illustration of my current marketing eco-system. I made a menu of all possible actions I could take to move people through each stage of my system. I added metrics to the sketch, and breathed a sigh of relief.

Even in my sleepy fog, it was now clear what would drive sales, what I could give up (sorry, Instagram!), and what I should do next in my business. 

For my family, it took another year filled with questions, coffee, and eventually medications before my son started sleeping reliably in February of 2022. The business emerged, not just debt free but profitable, even after being on hiatus or working at dramatically reduced capacity for three years.

I had felt the power of Uncomplicated Marketing™ and I knew I had to share it with others. (After a nap. Or three.)

My speciality is helping online business owners currently earning up to $400k create sustainable marketing and sales systems

It's the kind of work that sees my clients fully booked, watch their engagement rates jump, and hit their launch goals without being levelled by the process. And most importantly? They start regularly taking time-off, guilt free.

…Aah, can't you just see yourself relaxing by the pool, as ice clinks in your fancy drink?
Palm Springs, here you come! You're leaving your laptop at home, and don't even feel guilty.

PAST CLIENTS INCLUDE

Peek inside my brain

peek inside my brain

special skills + real world EXPERIENCE

Business coach

CONSULTING
I completed a rigorous business strategy apprenticeship, and was licensed by Tara McMullin in her Quiet Power Strategy method. I focused on messaging, designing profitable offers, and business model design.

COACHING
In 2022 I started a year long ADHD coach training program with my mentor Kristen Carder, from the podcast I Have ADHD. The specialized training will help me support my neurodivergent clients and benefit any clients who struggle with procrastination, perfectionism,  follow through, anxiety, and burnout.

TEAM LEADERSHIP

I was managing director of the web design agency I co-owned. For five years I ran day-to-day operations, created systems, led customer service, hired, trained, and managed a team of twenty six contractors.

human resources

I completed graduate level human resources management training program with a 4.5 GPA. I pivoted to being an online business but regularly draw on my training for my clients.

Content MARKETING + social media

I love storytelling, teaching, and writing. I worked in corporate and non-profit entertainment marketing early in my career. I have always relied on content marketing, SEO, and social media marketing as a linchpin of my lead gen.

Organic search traffic and email marketing has built sustainable, low-energy lead generation engine in my business. I've also grown a following of over 140k followers on social media, and have sold over $100k through social selling in DMs.

Conversion copywriting
and optimization

I've been fascinated by the intersection of storytelling, branding, marketing, sales psychology, and politics since I was a teenager. (I have dog eared copies of No Logo by Naomi Klein, old Adbusters magazines, a nose ring, and a degree in Politics to prove it!)

As a web designer and copywriter, I spent years studying, designing, and A/B testing effective messaging for hundreds of clients. I marry a data-driven, conversion rate optimization approach with customer centered empathy. I've applied this to dozens of highly converting websites, sales pages, and email funnels. I've had the pleasure of completing advanced conversion copywriting trainings by Copyhackers. 

Launch strategy

I have been doing instructional design (curriculum design) for online learning experiences and working on launches since 2009. I've created launch campaigns for service-based businesses, digital product launches, evergreen group programs, and live group programs, for soloprenures with tiny audience, and $3.5 million dollar launches with full sales teams.

I draw out the key insights from my clients, and help them to craft entertaining, and educational content that's helpful and persuasive. I've applied those ideas to webinars, free challenges, early bird offers, waiting lists, and social selling.

 I think all good sales should value consent, listening, and deeply helping others. I have zero-tolerance for coercion & manipulation.

work style + ASSESSMENTS

THE MAVERICK LEADER​

Fascination Advantage

Known for: Leading with a bold and unconventional vision. Being unafraid to take the lead and propose a change. Entertaining and a fountain of fresh ideas.

Cliffton StrengthsFinder

  1. Relator – Forms deep relationships and values people
  2. Strategic – Sorts through clutter and sees patterns on the fly
  3. Activator – Wildly action oriented, was ready to start yesterday
  4. Maximizer – Takes good things and makes them irreplaceable
  5. Futuristic – Inspires others with their vision of what’s possible

infj

Meyers Briggs

Known for: Leading with a bold and unconventional vision. Being unafraid to take the lead and propose a change. Entertaining and a fountain of fresh ideas.

Manifesting Generator

Human Design

Known for: Being a sensitive visionary, highly creative. Organized and enthusiastic. Starters who finish their projects.

Gemini Sun, Virgo Rising

Horoscope

Known for: Being playful, chatty, and intellectual helpers.

VALUES

VALUES

Kyla Roma Creative is proud to be a feminist, neurodivergent, LG(B)TQ+ owned business. 

I am a passionate advocate for mental health and neurodiversity. I was diagnosed with depression, generalized anxiety disorder, and chronic pain at 22 years old. I finally uncovered the missing pieces and was diagnosed with inattentive ADHD and C-PTSD at 36 years old.

The experience of late diagnosis – while being the sole breadwinner for my family – has increased my passion and deepened my experience of what sustainable and flexible business really looks like. I love helping folks who are queer, trans, chronically ill, dealing with mental health challenges, or have ADHD or Autism design sustainable businesses that work for their unique lives and capacities.

Psst – keep going, you matter!

COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

I am deeply committed to diversity, equity, and inclusion. I commit to practicing anti-racism as a verb, to accept and celebrate people regardless of their race, ethnicity, gender identity, sexual orientation, physical, sensory, or intellectual ability, chronic health conditions, mental health, body size, neurodiversity, or any other trait.

If anything here doesn’t enthusiastically align with your values, I strongly encourage you to find someone else to learn from
☮ ♥

Create a powerful marketing ecosystem that ends guesswork + creates freedom

or take the quiz

Kyla Roma is a strategist and coach on a mission to make marketing uncomplicated for online business owners.

She wants to bust your misconceptions and share practical next steps about what's required to become known and build a thriving online business that's bigger than you – and doesn't rely on you 24/7.

She's passionate about helping independent, kind folks like you to grow resilient businesses, so you can get back to what's really important: patting all the dogs you meet, tackling your next creative project, and pricing out tiny houses to work from.

FREE CLASS: ATTRACT DREAM CUSTOMERS ON SOCIAL MEDIA IN 60-MINUTES

There is ONE simple key to earning money on social media, and it’s what I call a social media micro-funnel. Build yours with me, in this free 100% educational workshop.

Common sense disclaimer: This is not a business opportunity. No income opportunity is being presented in this online class. You are registering for exactly what’s stated – educational training to assist you in getting more customers and members for your existing business. This is in no way associated with or sponsored by Instagram®, Facebook®, Twitter®, Pinterest®, or any other organizations.