“Launch Mode” a.k.a. a socially acceptable euphemism for chaos. At least, this is how it feels to many of us. We say things like “well, I’m in the middle of a launch right now, so…” or “That will have to…
Is your launch strategy leaving money on the table?
When you think about selling or launching, do you think about: High anxiety launches and focused intensity, or Quiet mastery and day-to-day implementation If it were up to me, you’d think about the second. Why? Because sales is a function…
How to Connect Intuition and Data in a Quarterly Review
Measuring growth in our business ventures with a quarterly review can feel like a complex and all-engrossing task of its own. Keeping track of metrics like followers, email subscribers, and site views… all these numbers can feel very cold and…
Three critical ways entrepreneurs self-sabotage sales
If you’re anything like me, when you first thought about selling your work, your worry was: “I have this work that I want to get out into the world… but how will I catch anyone’s attention long enough for them…
How to build a small, highly engaged community around your brand
When you look at the online business world, it’s not hard to get the impression the path to success follows one track. Attract thousands of subscribers, sell them a product for $97, then rinse and repeat until you have a…
Build hype through a new launch campaign – without annoying your list
One of the main concerns that I hear from clients when we work on the email marketing aspect of their launch campaign strategy is that they don’t like launching because they’re worried about annoying their list. No matter how big…
Stop being polite to build a stronger relationship with your audience
Recently I had a conversation with a stranger. As we sat next to one another while we traveled, we had ample opportunity to chat and quickly moved through the small talk you’d expect – things like weather, the experience we…
Plan your sales so you can predict your freelance income
Planning and creativity really DO go together. Sounds counter-intuitive? But it’s true, at least in the right circumstances and context. Planning your campaigns (a.k.a. launches) might sound dull as dry toast, but it’s actually a painless process that gives you…
How to take the emotion out of marketing
I’ve seen super smart, and savvy women dissolve into tears during a launch. I’ve listened while perfectly sane, rational entrepreneurs rant about the unpredictability of their sales system and worry aloud if their thoughts indicate they’ve lost their edge/perspective/marbles. So,…
4 things to consider when evaluating your sales system
There’s more to the bottom line than revenue. Money is necessary, for sure. Loving what we do as entrepreneurs doesn’t mean we work for free. That’s why sales systems are designed to hit revenue targets and generate results. We need…
