Reigning from the balmy coast of South Florida, Gany Bernal is a powerhouse for family, social outreach, and her business and home, Blue Stallion Farm.
Gany and her husband Jimmie Bernal own and operate the farm where they breed Arabian horses, but they don't stop there – the couple has taken an avid interest in agricultural initiatives and social outreach projects.
The family grows fresh fruits and vegetables to sell at a local farmer's market, and Gany and her daughter started the Rayitos de Luz Project, a non-profit aide initiative that focuses on the needs of children in Mindo, Ecuador. And all this is accomplished in Gany's time off from work as a powerful executive in the corporate world.
Gany came to Freckled Nest to both harness a new sense of creativity for her business, but also to brainstorm a design that would help her retain credibility in the equine industry – a task that was perfect for Kyla, who loves design and grew up with Arabian horses. Kyla designed a website that interplays both lively illustration with ingenious navigation, which makes the site aesthetically charming without compromising resourcefulness.
We interviewed Gany about her design experience, and about the advice she would give to other business owners entering into the design process.
Why did you decide to take the plunge and get a new website designed for your farm?
Our farm was a work in progress. I knew what kind of design I wanted but I did not know where I wanted to take it yet, I came to Freckled Nest hoping she would be able to design a creative place for me. I had to stay credible in the equine industry but at the same time I wanted to express it in my own way. Now Blue Stallion Farm has a signature look, a voice and a following.
How has having a website that represents the spirit of Blue Stallion Farm changed your business?
We have already booked several photo shoots through the locations page on the site. We have had numerous inquiries about our new foal and at the same time we get tons of fan mail from people commenting on the beautiful pictures. A lot of people ask if they can come visit the farm. Others say their kids get a kick out of all our pictures. The site has definitely created a buzz about who we are.
Is there any advice to other small business owners that you wish you knew before you started a big project like this?
The best advice is patience and not to push unless you have an emergency. I took it one email at a time and it was perfect.
What was the most energizing part of the design process?
I loved sharing my ideas with Kyla via pinterest or mood boards. Once I knew she understood my vision I was so comfortable enough with her that a lot of the final decision making I would phrase like this: “please feel free to make the final decision as to what works best” because she gets it and takes into consideration what would be best for my site for me for the business for the blog…etc
Why did you choose Freckled Nest to design your website?
I think they are unique and very much into details, and that is what I notice the most. The attention to detail says a lot about a person, a company and their business.
Gany's unique blend of family, business, philanthropy was a gift to see up close through the design process. And it was an honour to create a website with the right mix of heart and flexibility that will support her big dreams now and in the coming years.
Visit Gany's site at Bluestallionfarm.com, and don't forget to explore the different pages to see photos of life on the farm and Gany's family.
Bonus points: Follow her on Instagram to get to meet their pet pig and miniature horse named Melman! Words can't express the cute.