Kyla Roma

All Business & Blogging Posts Conversion Optimization Productivity for Entrepreneurs

How to Connect Intuition and Data in a Quarterly Review

Measuring growth in our business ventures with a quarterly review can feel like a complex and all-engrossing task of its own. Keeping track of metrics like followers, email subscribers, and site views… all these numbers can feel very cold and unfriendly at times. Especially when we are trying to generate enthusiasm to build new and exciting opportunities for your business. […]

Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs

Plan your sales so you can predict your freelance income

Planning and creativity really DO go together. Sounds counter-intuitive? But it’s true, at least in the right circumstances and context. Planning your campaigns (a.k.a. launches) might sound dull as dry toast, but it’s actually a painless process that gives you the freedom and confidence to be really creative in your business. You already know that planning isn’t an all-knowing crystal […]

Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs

9 quick ways to convert more website visitors into customers

You’re walking down the street, and you see a new shop has opened up. In a few short seconds you take in the storefront, the window display, the signage and you decide if you want to go in. This is how customers approach your website. When a new visitor to your site arrives, they’re making quick judgments: who are you? […]

Productivity for Entrepreneurs

15 questions that will make you better at managing freelancers

Is there a more exciting time than when an entrepreneur decides to sign a contract with a freelance virtual assistant or get a retainer with a graphic designer? You put the word out to friends and associates, and you get lucky. You find a freelancer you like! Hurray! You look over their contract, pay the first invoice and celebrate because […]

Conversion Optimization Productivity for Entrepreneurs

Dear Overachieving Boss, When have you done enough?

Dear Overachiever, I have a question for you: When was the last time you looked at what you accomplished in a day and thought “Wow, I did enough today.” Really pause and think about it for a minute. This question can sneak up in the middle of the night if you skip past it. It’s worth giving a moment of your […]