If you want to have a solid income from your side hustle, or create a business that supports and creates freedom for your family, hard work isn't good enough.

Though, if you have ideas on who could set up a meritocracy for smart, kind, wildly attractive people like us? I will join your letter writing campaign.

For small business owners, creative entrepreneurs and freelancers who rely on our websites and social media presence to create awareness about our services, hard work is important but it won't get you booked out.

Here's why:

Your business only becomes a game you can win when you have a system that turns attention into subscribers and customers.

(Now that's worth working hard on! Click to tweet it.)

You're diligent, high integrity and committed to helping people. So shouldn't your website be too? This isn't about hiring a fancy designer, it's about making sure that your work is being served by your online presence.

The truth is that websites and social media presences that aren't designed to turn attention into customers on purpose can take all your hard work and grind it away to nothing.

That's because without a website that turns strangers into clients you're like the saying about a tree falling in the forest: if you work hard but no one's around to see it, did that hard work ever happen?

Many of us instinctively know that our business needs to sell for us, and sell well, but when it comes to what you should do about it? It's hard to know what the best next move is, and it can feel like you need to hire a freelancer to do anything at all!

It doesn't have to be confusing, and I want to help you stop the guesswork.