Lately my coaching clients and I have kept coming back to two questions:

• What do you want your business or blog to look like in a year?
• Why do you want that, and how do you need to act now to get there?

I'm all about getting results and making things happen – but with me it always comes back to the long view.

Here's why:

30-Day challenges for your blog or biz are like joining a gym the week before your wedding. There's a better way to create lasting change. Click to tweet it!

I'm a bridesmaid in one of my best friend's wedding's this weekend so I speak from personal experience.

I'm all about a good challenge to kick-start new behavior and fast results, but they tend not to stick unless something in us shifts.

For many of us, in a year we want to have a bigger business or blog. More followers on social media, more subscribers, and more people sharing our work.

I want to have that too – but before we jump into a frenzy of list building, it's worth asking yourself, what exactly does bigger mean to you?

“Bigger” can mean so many things, including:

• More financial stability for yourself and your family
• Deepening your understanding of the purpose of your work
• Creating a more rewarding, impactful relationship with your customers
• Building your own Scrooge McDuck style money room
• Committing to more follow through and follow-up in your work
• Creating more time for friends and reflection
• Being unexpectedly delightful to your readers, customers and clients

Knowing this matters because you need to make different decisions and take different actions to arrive at those different destinations.

Often we chase bigger because we're trying to stay busy and hustle. If bigger is partly about how other people think of you, proving your worth, or about fear it's worth asking yourself how that feels to live.

Don't forget that you get the incredible freedom to choose what you chase every single day!

My anti-30 day challenge to you is to take a moment every day this week to decide to grow your business and your blog based on your definition of success.

Be curious, start testing what gets you results and keep making decisions that reflect what you crave, not what you see other people doing.

This week I'm launching a year-long mastermind group for bloggers and business owners who want growth on their terms.  It's called Captivate & Convert and includes monthly coaching calls and private chat all year. You can think of it like having a highly invested blog and business think tank at your fingertips.

It's about being incredibly committed to helping others and doing what matters to you.

It's about creating a business in the size and shape that's right for you.

It's about a community of highly invested movers and shakers who also know how to decide when “enough” is in their day-to-day work and let themselves breathe when you get there.

There are twelve amazing women registered and this week they've starting exploring what growth and success means to them. Classes start now, and registration will close at twenty students or on October 19th, whichever comes first.

Together we're creating their plan for how to get there, and we're going to spend this year getting there together, our way. I'd love to have you be part of that.

What do you mean when you talk about wanting a bigger or more successful business or blog? What do you want yours to look like this time next year?