I just deleted and reinstalled Twitter from my phone, again, in an effort to choose exactly how “up to the minute” I want to be on this news cycle. My sister lives in Berlin. I have family currently traveling. I…
Publishing ≠ marketing
One of the misconceptions that I run into out there is that undermarketing always creates the same result: not having enough clients or customers. And it’s so not the case! Now, that’s often the most obvious problem because it’s so…
How to filter your 2020 business goals – and actually keep them.
Are you a big planner? I am. I used to be way, way deep down the planning rabbit hole. I’m talking making my own handmade day planners for years, and eventually building a course that taught day planner design. I was a…
Why freelancers struggle with marketing
Ok, it’s contest time! I want to know… How much do you love marketing your business?? ????????By show of hands, I want to- …Oh Oh, wow… It looks like…*clears throat awkwardly* …Yep, everyone is making the exact same face. Alright alright…
How to Sell on Instagram Stories
There are no two ways about it, it can be daunting to sell online. Never mind selling on Instagram. (Ack!) Selling on Instagram Stories?! That’s prime “I’d rather hide under my desk” territory for a lot of us. Lucky for…
How I Live (Mostly Happily!) with Depression & Generalized Anxiety Disorder
I’ve written about how my story of being diagnosed with Depression and Generalized Anxiety Disorder (GAD) a number of times on this blog, but it’s been a long time since I gave an update. If you’re newer to my blog this…
Ask an Online Business Coach: What’s the best lead magnet for web designers?
Welcome to the first installment of my new marketing and business column: Ask An Online Business Coach! This is where you can submit your questions and get practical, actionable answers about marketing your online business and attracting and managing your…
Three questions small business owners can ask to create profitable social media content
In this video I cover the “unicorn test”. It’s a quick way to check your last 3 social media posts, email newsletters, blog posts to see how well you’re doing at creating profitable, magnetic marketing – and to know exactly how…
How to personalize your email marketing using ConvertKit and Interact Quiz
This post contains affiliate links, which pay me a small amount of each new sign-up at no cost to you. I only recommend products that I already use and love. Sometimes it can feel like an uphill battle to grow…
5 books on mindset and communication for business owners
I was recently on a Mastermind retreat with some business owner friends whose judgment I really trust. Their input was one of the things that have helped my business most this year. But a close second are a few really good…
3 crucial things you need to make a profitable marketing plan
Don’t other people’s marketing campaigns always look like one part magic, one part miracle? We know that behind the scenes, for a business to be a success there’s a lot of hard work, but from the outside, it’s really hard…
How to elevate your team’s marketing skills before you launch
Who decides how you market your business? You or your team? Seems like a silly question on the surface, doesn’t it? Of course, you make the marketing decisions and you rely on your team to help you implement them! But…
